By Mass communication and Journalism Department
Media has a very significant role and responsibility in shaping society.
The influence that media has in both the young and aged cannot be taken for granted. Many times, I have heard people argue and justify their points of arguments by making reference to either radio, TV or newspaper.
Seemingly in such discussions, one is likely to convince the others when he says, "the radio announced....", or "I saw on TV", or even, "I read in the newspaper...". Statements like these ones vividly explain why we must have high moral standards, proper training for our young people who are aspiring to be journalists.
Occasionally, friends tell me that the doctors we have in the country are supposed to be teachers, or even engineers. Personally, I believe that in every field, Journalism and Mass Communication, included, need relevant people who have an inner calling to serve in the field of Journalism and Mass Communication.
Whenever I listen to our Kenyan FM Radio stations and watch TV, I often ask myself, where are the ethics and code of conduct gone? Be sure to close your ears if you tune in to some radio stations in the evening hours, because you will hear the presenters proudly discussing pure pornography! It forces some of us to rather have the receivers off when we are with other people, especially those you respect.
Some will claim that they are discussing matters of public interest. As much as that may be true, it should not allow us to negotiate, and erode our moral standards. Some matters are personal and need not be discussed in public!
The core role of Journalism is to change the way of thinking of our society through communication for the betterment of society. The type of communication used should be that which will have a positive influence on the members of society and not vice-versa.
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